We often talk about how authors benefit from the experience and research opportunities that come from writing a case. And later students benefit in the classroom. But what about the people who are the subjects of a case study? How do they feel? I can guess at the possible impact and disruption but might they also benefit?
Kanika Gupta of the SoJo Blog writes very positively about the experience first of being interviewed as the case is written and then of being present as the case is taught. Kanika enjoyed it so much she can't wait for the B case!
Kanika's blog supports what we found when interviewing for our own feature on cases in companies. Seems the case method brings benefit to everyone in a virtuous circle enclosing authors, subjects, teachers, students and researchers.
What do you think? Have you experience you would like to share?
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