Many of the key attributes are supported or supplied by writing and teaching with cases:
- a high level of engagement with internal and external stakeholders (case research and writing engages with business and case teaching with students)
- excellent teaching and strong student learning (case teaching challenges the best teachers and delivers an engaged, better classroom experience to students)
- high quality research (case writing engages with research activity and delivers...)
- a relevant curriculum (...teaching cases that align teaching and research)
- a global perspective (ecch distributes cases from around the world written by faculty engaging with their local business, economic and social cultures)
- current trends and technology (cases deliver rapid up to date business experience into the classroom)
- emotional grounding (has anyone ever engaged with a case in the classroom and not been better grounded emotionally as a result?)
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