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9 August 2011

Attributes of excellence

..is the title of a very interesting read in the latest (July/August) edition of BizEd.  Jerry Trapnell of AACSB and W. Randy Boxx of the Harry F. Byrd Jr School of Business, Shenandoah University, take a look at the attributes of business schools pursuing accreditation.
Many of the key attributes are supported or supplied by writing and teaching with cases:

  • a high level of engagement with internal and external stakeholders (case research and writing engages with business  and case teaching with students)
  • excellent teaching and strong student learning (case teaching challenges the best teachers and delivers an engaged, better classroom experience to students)
  • high quality research (case writing engages with research activity and delivers...)
  • a relevant curriculum (...teaching cases that align teaching and research)  
  • a global perspective   (ecch distributes cases from around the world written by faculty engaging with their local business, economic and social cultures)
  • current trends and technology  (cases deliver rapid up to date business experience into the classroom)
  • emotional grounding  (has anyone ever engaged with a case in the classroom and not been better grounded emotionally as a result?)

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